Online marketing is probably one of the most important resources of any modern-day business. A major part of that is having a good website. Your site needs to be easy to find, look good and have quality content that will keep customers engaged. Here are a few ways to make sure your company website has everything it needs to help your business succeed.
Quick and Easy
Your website needs to be quick and easy to find and should load quickly. You can make it easier for people to find your site by giving it a simple easy to remember name, like your company name or initials. Search Engine Optimization (SEO) will also make it easier for people to find your site through a search engine.
If you’re using a web design company, they should be able to make sure your website loads quickly and easily. If you’re creating your own site, some simple ways to cut load time are: dump any unnecessary plugins, upload images the size and shape you want them, in JPG or PNG format, try to combine images into one CSS and reduce scripts to minimize HTTP requests – every element is a different request which adds to load time.
Appearance and Content
One of the most important aspects of your website is its appearance. A website that looks good will definitely have the upper hand when it comes to drawing in potential clients. People naturally judge by their first impression, and particularly online, that first impression is visual. Having quality content is also key. Your site needs to contain basic info, like your company phone number, email address and street address.
The rest of your content may vary – whether you plan to run an e-commerce site, send out a weekly newsletter or maintain a blog, it needs to be easy to navigate and visually appealing. Written content should be interesting and informative to engage potential customers and keep their interest.
Once you’ve got your website up and running, any advertising for your business should contain your web address. For anyone interested in finding out more about your company, your website will probably be the best way for them to do so.
Social media forms a big part of online marketing. Creating and maintaining your own company page is free, and can be a fantastic marketing medium. Facebook competitions and promos will spread the word about your business and help generate a following. This casts a very wide net – for more targeted advertising, paid social media ads will reach your target market based on factors like age, gender, interests and other information already on their social media profile.
Given how easy it is to get a website up and running, if your company doesn’t already have a website, it should. Online marketing is the best way to reach potential clients in the 21st century and a great company website is how they’ll find out who you are and what you can do for them.